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Advocacy Strategy and Influencing Skills – May 2020

  • Mon 11 May 2020 - Fri 15 May 2020
  • Oxford, UK
  • £1215

This course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. You will explore tools for analysing where power lies on your issue and who has a stake in it. You will learn how to develop a theory of change and how to tailor your advocacy to the interests of those you seek to influence. You will also learn skills in communicating an advocacy message, face-to-face influencing techniques, using the media, public campaigning, and research for advocacy purposes.

The course helped me implement advocacy projects strategically, but most of all, it taught me how to facilitate workshops with our partners.  I would highly recommend this course to anyone needing theory, analytical tools and structure to their advocacy work. Rasmus Jacobsen, International Consultant, Danish Youth Council, Denmark 


Course fee:

GBP £1215 – non residential only  (includes training materials, lunch and refreshments). Participants will need to book their own accommodation in Oxford.

Individual coaching is offered to course participants at the rate of £125 per 50-minute session.

Application deadline:  23 March 2020. Kindly note that applications are assessed on a rolling basis. We reserve the right to close the enrolment before the deadline in case the course is oversubscribed. Apply early to avoid disappointment!

Course trainer:

Helen Collinson has worked in international development for thirty years, specialising in advocacy, policy research, and public campaigning.  She was Head of Advocacy at Christian Aid 2002-05 and currently works as an independent consultant. She has been an INTRAC Associate  since 2008, training civil society and providing them advocacy strategy support in parts of Asia, Africa, the Middle East,  Latin America and Eastern Europe.

  • Tel: +44 (0)1865 201851
  • Fax: +44 (0)1865 201852
  • Email: info@intrac.org