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Online Advocacy Strategy and Influencing Skills – Sep-Nov 2020

  • Mon 21 September 2020 - Fri 13 November 2020
  • Online
  • £695

This new online course introduces participants to the core skills needed to influence powerful stakeholders and policy processes in a range of contexts. It also gives participants a thorough understanding of how to develop and monitor effective advocacy strategies. The course is articulated in 8 weekly modules, with a combination of six live sessions and independent learning. 

The live sessions are designed in a way to maximise interaction between participants, through skilled facilitation and techniques such as virtual whiteboards/scrapbooks and break-out groups. You will have access to videos / screencasts, slides, links to videos and background reading, all accessed through INTRAC’s e-platform. Using these inputs, you will be asked to complete 1-2 assignments each week in order to consolidate your learning or prepare for the next week’s live session.

A critical element of the course is the interaction with other participants and the opportunity to share and learn from each other’s experiences and stories. You will be able to share challenges, relevant stories and personal reflections with your fellow participants through an online discussion forum. Through personal assignments and live session discussions, you will be encouraged to apply the tools and techniques provided on the course to developing strategies for the real live issues you may be advocating on, either at present or at some point in the future. You will also have the chance to learn from various case-studies of other organisations’ advocacy initiatives around the world. A one-to-one mentoring session with the course trainer (on skype or zoom) is offered to each participant as part of the course, providing space to work through and identify potential solutions to specific advocacy challenges you are facing or support for getting started if you are new to advocacy.

Summary of course content

  • Identifying common tools and techniques behind successful advocacy initiatives
  • Developing an advocacy strategy – key steps
  • Analysing the context for your advocacy and where power lies
  • Developing a theory of change and an advocacy roadmap
  • Tools and techniques for monitoring and evaluating advocacy, including advocacy indicators
  • Developing and communicating an advocacy message
  • Persuasive techniques

This e-learning course provides flexibility and enables you to take part in an INTRAC course wherever you are. For more details on the course content and timetable of the live sessions, please download the course profile below.


Course fee: GBP £695 

Application deadline:  7 September Kindly note that applications are assessed on a rolling basis. We reserve the right to close the enrolment before the deadline in case the course is oversubscribed. Apply early to avoid disappointment!

Course trainer: Helen Collinson is an experienced advocate with thirty years’ experience in this field, who still works part-time in a senior advocacy role in a large international development NGO. Helen has been an INTRAC Associate since 2008, training civil society and providing them advocacy strategy support in parts of Asia, Africa, the Middle East, Latin America and Eastern Europe.

  • Tel: +44 (0)1865 201851
  • Fax: +44 (0)1865 201852
  • Email: info@intrac.org