This toolkit, written by Helen Collinson, is a concise guide to advocacy intended specifically for use by small non-governmental organisations (NGOs). The toolkit is one of five produced as part of the Strengthening Small Organisations with Big Ambitions project (2021-22), which aimed to strengthen small UK-based NGOs working in international development. However, it can be used by any small NGO which aims to strengthen its ability to advocate for change.


Strengthening Small Organisations with Big Ambitions is a two-year project aiming to support small UK charities working internationally, to improve their resilience and provide more effective support to partner organisations and communities overseas. Funding is provided by the UK Foreign, Commonwealth & Development Office (FCDO) through a Small Charities Challenge Fund (SCCF) Capacity Development Grant.


This toolkit is licensed under the Creative Commons Attribution-Non Commercial-ShareAlike 4.0 International License. You can view a copy of the license here.

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BA Advocacy Toolkit

.pdf (1.53mb)

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Advocacy Tool - 10 steps to developing an advocacy strategy

.pdf (0.17mb)

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Advocacy Tool - advocacy strategy template

.docx (0.09mb)

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Advocacy Tool - Developing advocacy roadmap

.pdf (0.21mb)

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Advocacy Tool - Power and stakeholder analysis mapping

.pdf (0.19mb)

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Advocacy Tool - Systems thinking map activity guide

.pdf (0.17mb)