This toolkit, written by Helen Collinson, is a concise guide to advocacy intended specifically for use by small non-governmental organisations (NGOs). The toolkit is one of five produced as part of the Strengthening Small Organisations with Big Ambitions project (2021-22), which aimed to strengthen small UK-based NGOs working in international development. However, it can be used by any small NGO which aims to strengthen its ability to advocate for change.
In addition to the PDF version downloadable below, there is also an accessible, online version of this toolkit made using Gitbook. This version is lighter and more suitable than the PDF for users on low broadband or who can only access the web via mobile phones. It also features image descriptions for visually impaired users and/or in case the images do not load correctly.
Strengthening Small Organisations with Big Ambitions is a two-year project aiming to support small UK charities working internationally, to improve their resilience and provide more effective support to partner organisations and communities overseas. Funding is provided by the UK Foreign, Commonwealth & Development Office (FCDO) through a Small Charities Challenge Fund (SCCF) Capacity Development Grant.
This toolkit is licensed under the Creative Commons Attribution-Non Commercial-ShareAlike 4.0 International License. You can view a copy of the license here.
BA Advocacy Toolkit
Advocacy Tool - 10 steps to developing an advocacy strategy
Advocacy Tool - advocacy strategy template
Advocacy Tool - Developing advocacy roadmap
Advocacy Tool - Power and stakeholder analysis mapping
Advocacy Tool - Systems thinking map activity guide